First, let’s make sure we are all on the same page. Your brand identity is extremely important to your business. Your brand identity makes your company unique. It is more than your logo, color pallet, visual aids, and graphics. Your brand sets your company apart from your competition and claims your space in your industry.
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If you are new to digital marketing or even a seasoned pro, you might be wondering what the difference between content marketing and inbound marketing is. I mean these are so similar, does it even matter? Yes, it does matter. What Is Content Marketing According to the Content Marketing Institute, content marketing is a strategic
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5 Reasons Why Starting Your Own Business Is Hard According to the SBA, there are 27.9 million small businesses, 18,500 firms with 500 employees or more and over 60,000 new businesses formed every year. People love the idea to own their own business. From the glamor of calling yourself the CEO to the interesting challenges a
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You have been blogging for your business, you have been updating your social media platforms, you have been networking, and you are just not seeing the return on investment that you want. You continue to read on the internet that your blog is going to help generate 67% more leads than your competition. However, your
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Growing your business without marketing is possible. However, it is not ideal. Your business needs 5-6 sources of revenue for growth. Marketing is part of that solution. Investment in marketing will help your business grow.

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