Category: Email Marketing

Your sales process can be one of the most important aspects of your business. However, many companies fail to use marketing automation to aid in the sales process. Marketing automation can be a sales person’s best friend.

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Your inbound marketing strategy is starting to work. You are driving targeted traffic to your website, visitors are turning into leads through strategically placed calls to actions, and your landing pages are converting like crazy. Now, what do you do with all these leads? "Let's start emailing our new leads with coupons, promotions, and sales."
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