Category: Entrepreneurship

Your sales process can be one of the most important aspects of your business. However, many companies fail to use marketing automation to aid in the sales process. Marketing automation can be a sales person’s best friend.

Read more
First, let’s make sure we are all on the same page. Your brand identity is extremely important to your business. Your brand identity makes your company unique. It is more than your logo, color pallet, visual aids, and graphics. Your brand sets your company apart from your competition and claims your space in your industry.
Read more
5 Reasons Why Starting Your Own Business Is Hard According to the SBA, there are 27.9 million small businesses, 18,500 firms with 500 employees or more and over 60,000 new businesses formed every year. People love the idea to own their own business. From the glamor of calling yourself the CEO to the interesting challenges a
Read more

Growing your business without marketing is possible. However, it is not ideal. Your business needs 5-6 sources of revenue for growth. Marketing is part of that solution. Investment in marketing will help your business grow.

Read more

Market segmentation can make or break your inbound marketing strategy. Get more qualified leads and customers by segmenting them into groups and delivering the right message at the right time.

Read more