Category: Inbound Marketing

Search Engine Optimization Basics For Blogging It’s kind of a big deal. Blogging for business generates 55% more traffic to your company's website. We also know that generating more traffic generates more leads. In fact, blogging has shown to increase leads by as much as 77%. The trick to generating more traffic is to use
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If you are looking to grow your business through marketing, but do not have the expertise or knowledge it might be time to hire marketing help. It is okay to get help to grow your business. It is becoming harder and harder for your company to find new customers. Let's face it business is hard
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I was once in college learning about all the latest trends in marketing. This was about the time social media was becoming the next big marketing channel. I remember thinking, "Wow how cool is this." Years later every brand, company, and public figure are using social media. Odds are you are doing the same. The
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First, let’s make sure we are all on the same page. Your brand identity is extremely important to your business. Your brand identity makes your company unique. It is more than your logo, color pallet, visual aids, and graphics. Your brand sets your company apart from your competition and claims your space in your industry.
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If you are new to digital marketing or even a seasoned pro, you might be wondering what the difference between content marketing and inbound marketing is. I mean these are so similar, does it even matter? Yes, it does matter. What Is Content Marketing According to the Content Marketing Institute, content marketing is a strategic
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You have been blogging for your business, you have been updating your social media platforms, you have been networking, and you are just not seeing the return on investment that you want. You continue to read on the internet that your blog is going to help generate 67% more leads than your competition. However, your
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Growing your business without marketing is possible. However, it is not ideal. Your business needs 5-6 sources of revenue for growth. Marketing is part of that solution. Investment in marketing will help your business grow.

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If your company's marketing plan does not include social media, your company is slowly moving closer to the grave. I get it you built your business without these fancy new marketing tactics, but the reality is they are here to stay. The popularity of social media has made it essential for a business to claim
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How To Enhance Your Social Media Marketing Strategy Are you like most of us, using social media because some marketing guru told you to or it is the must have for any business, large or small? If you are like most of us, you are seeing little to no return on your investment. The more
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