Category: Marketing

Search Engine Optimization Basics For Blogging It’s kind of a big deal. Blogging for business generates 55% more traffic to your company's website. We also know that generating more traffic generates more leads. In fact, blogging has shown to increase leads by as much as 77%. The trick to generating more traffic is to use
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If you are looking to grow your business through marketing, but do not have the expertise or knowledge it might be time to hire marketing help. It is okay to get help to grow your business. It is becoming harder and harder for your company to find new customers. Let's face it business is hard
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The other day, I was listening to a podcast and the question was asked if SEO is still relevant. The thought was that with the importance of social media in your marketing, should you invest into social media over search engine optimization. The counter argument was that you can't generate revenue from social media and
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Your sales process can be one of the most important aspects of your business. However, many companies fail to use marketing automation to aid in the sales process. Marketing automation can be a sales person’s best friend.

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First, let’s make sure we are all on the same page. Your brand identity is extremely important to your business. Your brand identity makes your company unique. It is more than your logo, color pallet, visual aids, and graphics. Your brand sets your company apart from your competition and claims your space in your industry.
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If you are new to digital marketing or even a seasoned pro, you might be wondering what the difference between content marketing and inbound marketing is. I mean these are so similar, does it even matter? Yes, it does matter. What Is Content Marketing According to the Content Marketing Institute, content marketing is a strategic
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5 Reasons Why Starting Your Own Business Is Hard According to the SBA, there are 27.9 million small businesses, 18,500 firms with 500 employees or more and over 60,000 new businesses formed every year. People love the idea to own their own business. From the glamor of calling yourself the CEO to the interesting challenges a
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You have been blogging for your business, you have been updating your social media platforms, you have been networking, and you are just not seeing the return on investment that you want. You continue to read on the internet that your blog is going to help generate 67% more leads than your competition. However, your
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Growing your business without marketing is possible. However, it is not ideal. Your business needs 5-6 sources of revenue for growth. Marketing is part of that solution. Investment in marketing will help your business grow.

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