I was once in college learning about all the latest trends in marketing. This was about the time social media was becoming the next big marketing channel. I remember thinking, "Wow how cool is this." Years later every brand, company, and public figure are using social media. Odds are you are doing the same. TheRead more
Your sales process can be one of the most important aspects of your business. However, many companies fail to use marketing automation to aid in the sales process. Marketing automation can be a sales person’s best friend.
If you are new to digital marketing or even a seasoned pro, you might be wondering what the difference between content marketing and inbound marketing is. I mean these are so similar, does it even matter? Yes, it does matter. What Is Content Marketing According to the Content Marketing Institute, content marketing is a strategicRead more