Tag: Inbound Marketing

Search Engine Optimization Basics For Blogging It’s kind of a big deal. Blogging for business generates 55% more traffic to your company's website. We also know that generating more traffic generates more leads. In fact, blogging has shown to increase leads by as much as 77%. The trick to generating more traffic is to use
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So, you decided to spend a couple thousand dollars on a new website. Maybe it was a redesign, maybe it was a site for a new company you started. Maybe your marketing agency needed a refresh. Well, it has now been a couple months and nothing is happening. You are not seeing more traffic. In
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Your business cannot survive without effective communication. The importance of communication in business goes beyond just internal, it applies to clients, vendors, subcontractors, or anyone you interact with in business. As a small business owner (marketing agency), I walked into a client's office and sat down for our normally scheduled meeting. As I sat waiting
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Blogging is the heart and soul of your inbound marketing, social media marketing, and overall content marketing. Blogging for business is a must for any company. The other day I was talking with a prospective client. He had just paid $3,500 for a new great looking website and was really excited about the website. The
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If you are looking to grow your business through marketing, but do not have the expertise or knowledge it might be time to hire marketing help. It is okay to get help to grow your business. It is becoming harder and harder for your company to find new customers. Let's face it business is hard
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I was once in college learning about all the latest trends in marketing. This was about the time social media was becoming the next big marketing channel. I remember thinking, "Wow how cool is this." Years later every brand, company, and public figure are using social media. Odds are you are doing the same. The
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Your sales process can be one of the most important aspects of your business. However, many companies fail to use marketing automation to aid in the sales process. Marketing automation can be a sales person’s best friend.

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First, let’s make sure we are all on the same page. Your brand identity is extremely important to your business. Your brand identity makes your company unique. It is more than your logo, color pallet, visual aids, and graphics. Your brand sets your company apart from your competition and claims your space in your industry.
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If you are new to digital marketing or even a seasoned pro, you might be wondering what the difference between content marketing and inbound marketing is. I mean these are so similar, does it even matter? Yes, it does matter. What Is Content Marketing According to the Content Marketing Institute, content marketing is a strategic
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Growing your business without marketing is possible. However, it is not ideal. Your business needs 5-6 sources of revenue for growth. Marketing is part of that solution. Investment in marketing will help your business grow.

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